Priming in Economics

Conceptual priming has become an increasingly popular tool in economics. Here, we review the literature that uses priming in incentivized experiments to study economic questions. We mainly focus on the role of social identity, culture, and norms in shaping preferences and behavior. We also discuss recently raised objections to priming research and conclude with promising avenues for future research. DOI: https://doi.org/10.1016/j.copsyc.2016.04.019 Posted at the Zurich Open Repository and Archive, University of Zurich ZORA URL: https://doi.org/10.5167/uzh-141311 Accepted Version Originally published at: Cohn, Alain; Maréchal, Michel André (2016). Priming in economics. Current Opinion in Psychology, 12:17-21. DOI: https://doi.org/10.1016/j.copsyc.2016.04.019